Five Reasons New York Travelers Book Direct

When booking New York vacation rentals, you have two options. You can book directly with homeowners and local management companies, or you can go through a third-party site like Airbnb, TripAdviser.com and Booking.com and pay more. While the latter is certainly a common route, experienced travelers are likely to avoid it.

Here are five reasons travelers ditch the big online travel agencies and book direct instead.

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1. Best Price Guaranteed
Third-party booking sites add a high percentage of service fees to the reservation total. A service fee of 20 percent on a $1500 week stay is 300 bucks; money that is better spent on a nice meal a fun activity like horseback riding, or shopping in the town you’re staying in. These Lake George cabin rental offer such experiences.

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2. No Surprises
When you book direct, there are no surprises—hidden fees or otherwise. (You can rest easy knowing your personal information will not be sucked up into the wide world of data mining and aggressive targeted marketing.)

3. More Flexibility
We’ve all experienced minor bumps in our travel plans that forced us to modify our trips. Unfortunately, most booking sites are not understanding. The real people interacting with you when you book direct offer tailored pre- and post-stay communication to ensure you still have a great vacation no matter where you visit in the US – some of the best Michigan vacation rentals can easily be booked direct.

4. Exclusive Options
Did you know that many of the best vacation rentals are not listed on the major sites? Listing on a major site costs money that many homeowners do not want or need to spend. Don’t miss out on these hidden Tennessee Smoky mountain cabin gems!

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5. Better Customer Service
Do you have any questions about the property or the area that aren’t already addressed on the website? When you book direct, you get personalized answers and genuine human interaction. No one can give you better trip advice than a local. Connect with the owners of these cabins in Voyageur National Park.

Bottom line: For the best homes and the best experiences, #BookDirect.

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JM Creative Group, LLC
Follow along as we roll out several regional, book direct vacation rental websites on ItsCabinTime.com.
US Office location: 3510 Parmenter St. #400  Middleton, WI 53562 • 608-850-4242 • jmogensen@jmcreativegroup.com

THE MANY FACES OF BOOK-DIRECT: WHAT ONLINE TRAVEL AGENCIES AREN’T TELLING YOU.

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Middleton, Wis. – The “book-direct” slogan gets tossed around in the hotel and vacation rental industry a lot lately. Two words which seem clear enough have recently become less clear now that Online Travel Agencies (OTAs) are moving to an online transaction model. Today, when OTAs refer to booking direct it does not mean directly with hotels or vacation rental owners/local managers. It means that travelers book “directly” through middleman websites. Wait… that means its no longer actually direct, right?

Travelers beware: many third party booking websites still waive the book direct flag, but only over their website properties. Booking though middleman booking websites is not actually booking direct. The OTA booking path has forked – unpredictable booking fees to the left and new traveler fees to the right – both roads resulting in extra fees for travelers.

Have you been watching the hotel giants spend millions to clarify the meaning and benefits of booking direct? Did they just wake up and ask themselves “How did we become barnacles on the hull of these giant OTA freighters?” Did they wait to long to detach themselves? Their urgent shift to a true book-direct model sends a clear message to the booming vacation rentals industry: You want to control your booking process, customers and rental inventory, not lose control.

Though my JM Creative Group is a start-up business which competes with hotels for traveler dollars, we are inspired by their commitment towards clarifying what “book direct” means, and we embrace the same philosophy for the vacation-rental industry.

The travel business is ever changing and as the industry realizes the priorities of its customers, hopefully “book direct” will actually mean “book direct” once again.

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